CONSULTING AREAS

»hm+p is a management consultancy that provides companies with support in all areas of growth- and innovation-oriented development. We deliver pragmatic, results-oriented solutions that keep you at the leading edge of market developments.«

FUTURE, GROWTH, INNOVATION

How can I increase the innovation potential of my business? How can I generate sustainable growth? And how can I make my company fit for the future?

BRANDS, PRODUCTS, ASSORTMENTS

How can I strengthen my brand(s)? How can I create successful new products? And how can I make sure I have the right product mix?

MARKETING, SALES, SERVICES

How can I establish a solid base for successful product sales? How can I optimize my marketing activities? And how can I develop a profitable service portfolio?

»The best way to predict the future is to invent it.«

(Alan Key)

FUTURE, GROWTH, INNOVATION

Find out how we can help you increase the innovation potential of your company, create sustainable growth and make your company fit for the future:

Analysis & evaluation

  • Analyses of markets and the competition (market drivers | technologies | target groups | competitors | distribution channels)
  • Corporate analyses (SWOT | resources | competencies | product areas | market relationships)
  • Future trend analyses (trends | growth and innovation opportunities | prognoses | evaluations)

Vision & strategies

  • Roadmaps (scenarios | development paths | strategic fit)
  • Corporate vision (vision | mission | values | corporate guidelines)
  • Growth and innovation strategies (companies | business areas + lines | regional markets | brands | products | assortments)

Solutions & implementation

  • Concrete ideas and concepts for the future (companies | business areas and lines | regional markets | brands | products | assortments)
  • Implementation and steering (development projects | growth projects | innovation projects)
  • Controlling and quality assurance (development projects | growth projects | innovation projects)

Management & processes

  • Structures and procedures (responsibilities | processes | networks | agility)
  • Transformation management (corporate culture | change management | transformation management)
  • Training and qualifications (corporate development | growth | innovation)

»If you are not a brand, you are just a commodity.«

(Philip Kotler)

BRANDS, PRODUCTS, ASSORTMENTS

Find out how we can help you strengthen your brands, create successful new products and develop effective assortment solutions.

Analysis & evaluation

  • Brand analysis (brand status | brand innovation opportunities | brand fit)
  • Product and product line screenings (lead products | lame ducks | blind spots)
  • Strategic design evaluations (design-to-grow | design-to-cost)

Vision & strategies

  • Brand vision and brand strategies (brand DNA | dual and multiple brand strategies | brand architectures)
  • Integrated product and assortment strategies (product and assortment innovations | product and assortment roadmaps)
  • Innovative design strategies (innovation by design | strategic design guidelines | design roadmaps)

Solutions & implementation

  • Future-oriented brand development (brand design | brand innovation | brand implementation | brand innovation | brand planning | brand launch)
  • Intelligent assortment concepts (mix development | mix optimization | mix restructuring)
  • Innovative product and design solutions (product and design creation | product development | product launch)

Management and processes

  • Holistic brand management (Brand Governance™)
  • Efficient development processes (innovations | brands | products | assortments)
  • Training and qualifications (brand management | product management | assortment management)

»Marketing and innovation produce results; all the rest are costs.«

(Peter Drucker)

MARKETING, SALES, SERVICES

Find out how we can help you establish a solid base for increasing the sales potential of your offering, optimizing your marketing activities and developing profitable service solutions:

Analysis & evaluation

  • Marketing analyses (marketing SWOT | marketing benchmarking)
  • Distribution and sales analyses (distribution and sales channels | pricing | service offer)
  • Communication analyses (communication messages | communication channels | communication tools | communication efficiency)

Vision & strategies

  • Marketing vision and marketing strategies (marketing objectives | marketing mix)
  • Intelligent sales and distribution strategies (channel strategies | pricing strategies | service strategies)
  • Powerful communication strategies (product and brand communication: traditional, digital, sales | corporate communication | employer branding)

Solutions & implementation

  • Marketing ideas and marketing concepts (marketing extension | marketing diversification | marketing innovation)
  • Innovative sales and distribution concepts (tangible sales ideas and solutions | profitable service ideas and solutions)
  • Effective communication instruments (brand manuals | digital communication guides | integrated brand portals)

Management & processes

  • Marketing management (marketing planning | marketing organization | marketing processes)
  • Marketing efficiency (marketing optimization | return on marketing invest)
  • Training and qualifications (marketing | sales | services)