We make
champions grow

We digitalize
market leaders

We build
brand equity

We ensure
breakthrough
Innovations

We make high-
tech marketable

We enable the future of
marketing and sales

We accelerate
new ventures

We create
sustainable value

About us

Value creation through sustainable growth.

We are a team of experienced management experts.

Since 2003 we are supporting global market leaders, hidden champions, new ventures and investors in developing their business effectively and generating above-average growth.

what we do

We develop new business models and innovations with and for our customers.

what we do

We support companies and brands in their growth and future transformation processes.

what we do

We advise owners and investors on strategic investment and transaction topics.

what we do

We drive digitalization and enable the creation of successful digital offerings.

what we do

We help management to break new ground in marketing and to increase sales.

what we do

We allow new ventures to scale-up their business quickly and efficiently.

OUR PHILOSOPHY

Independent. Pragmatic. Driven by results.

New times need a new form of advice. Leaving conventional approaches behind. Being based on independent expertise, courage and real network competence.

Helping to achieve concrete economic success, quickly and easily. That's exactly what we do. For over 20 years now. Day by day. At eye level with our customers.

We advise owners and investors, board members and managing directors as well as managers and teams (m/f/d) from:

What customers say about us

» hm+p was a key driver in making our family-owned business become a state-of-the-art holding company and in developing a new strong umbrella brand approach to the market. hm+p has closely and trustfully supported me to convince all shareholders and to make the transition become a clear success. «

Majority Shareholder
Family-owned Business

» For more than 10 years, hm+p has been advising us on strategy, growth, marketing and digitization topics. The partners of hm+p have provided numerous important impulses that have enabled us to significantly increase sales, market share and profitability.  «

Managing Director
Conglomerate

» hm+p developed a corporate vision and a roadmap for our business, which have had a decisive influence on our path to digitalization. Without this vision and roadmap, we would have initiated important transitions much later, perhaps too late. «

Board Member
Leading Retail Group

» hm+p has consulted us on various of our equity engagements in buyouts and new ventures. Through their consequent focus on customers, markets and innovation they have helped us to significantly leverage our investments into higher growth and to enable efficient exits. «

Managing Director
PE-oriented Family Office

» The partners of hm+p have given us substantial support in further developing our business planning and growth story, and in successfully winning investors for our company. «

Founder
Digital Startup Company

» Thanks to the independent expertise of hm+p, we have succeeded in developing a completely new brand strategy and rolling it out globally in just a few months. «

Head of Global Brand Management
DAX 30 High Tech Company

» hm+p has helped us considerably in turning a simple market idea into a concrete product solution in the shortest possible time, thanks to which we have significantly increased our sales success. «

Owner
Medium-sized Manufacturer of Consumer Goods

» With the support of hm+p, we have not only realigned our product assortment, but also completely reorganized our marketing, product management and sales organization. The specialist knowledge and experience of hm+p have been essential for the success of this important transformation process.  «

Managing Director, Division
Leading Industrial Group

OUR COMPETENCES

We combine know-how with experience and creativity.

We believe in the power of change.

And that change can best be implemented when business expertise, experience and creativity come together.

Benefit from our independent expert knowledge and our innovative approaches in the following areas:

Strategy, Growth, Innovation

Future, Change, Transformation

New Ventures, Acquisitions, Investments

Digitalization, eCommerce, BI

Brands, Products, Assortments

Marketing, Retail, Sales

How do I develop new business models?
How do I generate sustainable growth?
And how do I create successful innovations?

  • Market, trend & competition analyzes
  • Business models & market strategies
  • Growth concepts
  • Product & service innovations

How do I get my company ready for the markets of the future?
How do I enable necessary changes?
And how do I manage specific turnaround projects?

  • Future-oriented corporate visions
  • Market-centered organizational development
  • Change management
  • Turnaround management

How do I successfully build new businesses?
How do I attract the right investors?
And how do I multiply the value of my investments?

  • Expert support for founders, entrepreneurs, investors
  • Business planning & company development
  • Growth, scale-up, preparing for transactions
  • Attracting investors & market due diligence

How do I master digitalization?
How do I tap new potentials in eCommerce?
How do I achieve market & business intelligence?

  • Digital transformation
  • Digital strategies & digital concepts (MVPs)
  • Digital marketing & digital sales
  • Market analytics & business intelligence

How do I strengthen my brand(s)?
How do I achieve consistent product solutions?
And how do I create a powerful assortment?

  • Brand strategies & brand frameworks
  • Brand architectures & brand concepts
  • Assortment development & range optimization
  • Innovative product and service offerings

How do I increase the success of my market offerings?
How do I make my marketing future-ready?
And how do I boost sales?

  • Target group strategies, customer journeys, CX
  • Marketing & retail concepts
  • Efficient marketing & sales management
  • Data-driven marketing, marketing automation

Strategy, Growth, Innovation

How do I develop new business models?
How do I generate sustainable growth?
And how do I create successful innovations?

  • Market, trend & competition analyzes
  • Business models & market strategies
  • Growth concepts
  • Product & service innovations

Future, Change, Transformation

How do I get my company ready for the markets of the future?
How do I enable necessary changes?
And how do I manage specific turnaround projects?

  • Future-oriented corporate visions
  • Market-centered organizational development
  • Change management
  • Turnaround management

New Ventures, Acquisitions, Investments

How do I successfully build new businesses?
How do I attract the right investors?
And how do I multiply the value of my investments?

  • Expert support for founders, entrepreneurs, investors
  • Business planning & company development
  • Growth, scale-up, preparing for transactions
  • Attracting investors & market due diligence

Digitalization, eCommerce, BI

How do I master digitalization?
How do I tap new potentials in eCommerce?
How do I achieve market & business intelligence?

  • Digital transformation
  • Digital strategies & digital concepts (MVPs)
  • Digital marketing & digital sales
  • Market analytics & business intelligence

Brands, Products, Assortments

How do I strengthen my brand(s)?
How do I achieve consistent product solutions?
And how do I create a powerful assortment?

  • Brand strategies & brand frameworks
  • Brand architectures & brand concepts
  • Assortment development & range optimization
  • Innovative product and service offerings

Marketing, Retail, Sales

How do I increase the success of my market offerings?
How do I make my marketing future-ready?
And how do I boost sales?

  • Target group strategies, customer journeys, CX
  • Marketing & retail concepts
  • Efficient marketing & sales management
  • Data-driven marketing, marketing automation

Managing Partners

Peer-to-peer support

Dr. Christoph Herrmann

Study of business administration (University of Passau, London School of Economics and Political Science); Masters Degree (Dipl. Kfm. univ.); PhD in economics (University of Witten / Herdecke); Harvard Business School Executive Education Program (Foundations of Private Equity and Venture Capital); after various positions in FMCG, consulting, communication and digital companies, foundation of hm+p in 2003; Visiting professor and lecturer (among others at the Berlin University of Fine Arts & and at the EBS University); Expert assessor for the accreditation of university study programs in business administration; various advisory and supervisory board mandates

Guenter Moeller

Study of business administration (focus: innovation management & marketing) and of industrial design at the University of Kassel; Masters Degree (Dipl. Ind. Des.); various management positions in industrial and consulting companies, among others as managing partner of a management consultancy based in London and Berlin; 2003 foundation of hm+p together with Christoph Herrmann; Lecturer (among others at the Bauhaus University and at the Osnabrück University of Applied Sciences); Expert assessor for the accreditation of university study programs in business administration

Innovationspreis der Deutschen Wirtschaft

Deutscher Digital Award

Deutscher Marketing Preis

German Brand Award

German Design Award

Red Dot Award

Dow Jones Sustainability Index

Great Place to Work

Bayerns Best 50

References

Hidden Champions – New Ventures – Investors

Here is a selection of customers whom we have advised over the past three decades and successfully supported in their growth efforts:

ACO + Alpina + Ampleon + Archipinon + Audi + Axel Springer + BBDO + berbel + BHI Brau Holding International + BMW + Bosch + Brenntag + Burnickl Group + Cerulean Circle + Coach Now + Commax + Daimler + Designboard + Dessign Group + Deutsche Bank + Deutsche Post + DLW Büromöbel + Doctari + DZ Bank + ECM + Egger + Electra Partners + Emsa + Eschenbach + Fischer + Fürstenberger Porzellanmanufaktur + Gardena + Gloria Garten + Grünwald Equity + GIM + Haworth + Henkel & Söhnlein + heyros group + Husqvarna + IBM + Ihr Platz + Infineon + Jaeger Health + Johnson Controls + Karlsberg + Kastner & Partners + Leo Burnett + Linde + Marorka + Marpinion + Mayfair + Mineralbrunnen AG + Nike + Nord Holding + Novofibre + Oase + otto group + Philip Morris + Pontec + Qimonda + Red Bull + Reemtsma + Rehau + Rou Bill + RSM + Ruf Betten + Scholz & Friends + Sioux + Scalyst + Skil + Skillary + soblue AG + Staedtler + Steinemann AG + Swarovski Optics + Tchibo + Telekom + uvex group + Vela Diagnostics + Viessmann + Vitruvian + Volkswagen + Vorous + Wella + Windsor + Winrace + Woolworth + WTS + Zeiss

Expertise

Think differently - act differently

d.lead

Leadership in the digital age -
Click here for our blog

New tools for successful future management

We don't just help companies to get better and better. For years now, we have also been actively dealing with important future topics of modern management.

This includes contemporary concepts of dynamic corporate development and efficient growth, innovation and trend management as well as questions of successful equity investment, digitalization, brand management, product & assortment policies and strategic design.

In the past 25 years we have published numerous specialist articles, books and online publications on business management topics. Here you will find a selection of our contributions from the past:

Strategy, Growth, Innovation
Future, Change, Transformation
New Ventures, Acquisitions, Investments
Digitalization, eCommerce, BI
Brands, Products, Assortments
Marketing, Retail, Sales
Design strategy, Design management