We make
champions grow
We digitalize
market leaders
We build
brand equity
We ensure
breakthrough
Innovations
We make high-
tech marketable
We enable the future of
marketing and sales
We accelerate
new ventures
We create
sustainable value
About us
Value creation through sustainable growth.
We are a team of experienced management experts.
Since 2003 we are supporting global market leaders, hidden champions, new ventures and investors in developing their business effectively and generating above-average growth.
OUR PHILOSOPHY
Independent. Pragmatic. Driven by results.
New times need a new form of advice. Leaving conventional approaches behind. Being based on independent expertise, courage and real network competence.
Helping to achieve concrete economic success, quickly and easily. That's exactly what we do. For over 20 years now. Day by day. At eye level with our customers.
We advise owners and investors, board members and managing directors as well as managers and teams (m/f/d) from:
What customers say about us
» hm+p was a key driver in making our family-owned business become a state-of-the-art holding company and in developing a new strong umbrella brand approach to the market. hm+p has closely and trustfully supported me to convince all shareholders and to make the transition become a clear success. «
Majority Shareholder
Family-owned Business
» For more than 10 years, hm+p has been advising us on strategy, growth, marketing and digitization topics. The partners of hm+p have provided numerous important impulses that have enabled us to significantly increase sales, market share and profitability. «
Managing Director
Conglomerate
» hm+p developed a corporate vision and a roadmap for our business, which have had a decisive influence on our path to digitalization. Without this vision and roadmap, we would have initiated important transitions much later, perhaps too late. «
Board Member
Leading Retail Group
» hm+p has consulted us on various of our equity engagements in buyouts and new ventures. Through their consequent focus on customers, markets and innovation they have helped us to significantly leverage our investments into higher growth and to enable efficient exits. «
Managing Director
PE-oriented Family Office
» The partners of hm+p have given us substantial support in further developing our business planning and growth story, and in successfully winning investors for our company. «
Founder
Digital Startup Company
» Thanks to the independent expertise of hm+p, we have succeeded in developing a completely new brand strategy and rolling it out globally in just a few months. «
Head of Global Brand Management
DAX 30 High Tech Company
» hm+p has helped us considerably in turning a simple market idea into a concrete product solution in the shortest possible time, thanks to which we have significantly increased our sales success. «
Owner
Medium-sized Manufacturer of Consumer Goods
» With the support of hm+p, we have not only realigned our product assortment, but also completely reorganized our marketing, product management and sales organization. The specialist knowledge and experience of hm+p have been essential for the success of this important transformation process. «
Managing Director, Division
Leading Industrial Group
OUR COMPETENCES
We combine know-how with experience and creativity.
We believe in the power of change.
And that change can best be implemented when business expertise, experience and creativity come together.
Benefit from our independent expert knowledge and our innovative approaches in the following areas:
Strategy, Growth, Innovation
Future, Change, Transformation
New Ventures, Acquisitions, Investments
Digitalization, eCommerce, BI
Brands, Products, Assortments
Marketing, Retail, Sales
How do I develop new business models?
How do I generate sustainable growth?
And how do I create successful innovations?
- Market, trend & competition analyzes
- Business models & market strategies
- Growth concepts
- Product & service innovations
How do I get my company ready for the markets of the future?
How do I enable necessary changes?
And how do I manage specific turnaround projects?
- Future-oriented corporate visions
- Market-centered organizational development
- Change management
- Turnaround management
How do I successfully build new businesses?
How do I attract the right investors?
And how do I multiply the value of my investments?
- Expert support for founders, entrepreneurs, investors
- Business planning & company development
- Growth, scale-up, preparing for transactions
- Attracting investors & market due diligence
How do I master digitalization?
How do I tap new potentials in eCommerce?
How do I achieve market & business intelligence?
- Digital transformation
- Digital strategies & digital concepts (MVPs)
- Digital marketing & digital sales
- Market analytics & business intelligence
How do I strengthen my brand(s)?
How do I achieve consistent product solutions?
And how do I create a powerful assortment?
- Brand strategies & brand frameworks
- Brand architectures & brand concepts
- Assortment development & range optimization
- Innovative product and service offerings
How do I increase the success of my market offerings?
How do I make my marketing future-ready?
And how do I boost sales?
- Target group strategies, customer journeys, CX
- Marketing & retail concepts
- Efficient marketing & sales management
- Data-driven marketing, marketing automation
Strategy, Growth, Innovation
How do I develop new business models?
How do I generate sustainable growth?
And how do I create successful innovations?
- Market, trend & competition analyzes
- Business models & market strategies
- Growth concepts
- Product & service innovations
Future, Change, Transformation
How do I get my company ready for the markets of the future?
How do I enable necessary changes?
And how do I manage specific turnaround projects?
- Future-oriented corporate visions
- Market-centered organizational development
- Change management
- Turnaround management
New Ventures, Acquisitions, Investments
How do I successfully build new businesses?
How do I attract the right investors?
And how do I multiply the value of my investments?
- Expert support for founders, entrepreneurs, investors
- Business planning & company development
- Growth, scale-up, preparing for transactions
- Attracting investors & market due diligence
Digitalization, eCommerce, BI
How do I master digitalization?
How do I tap new potentials in eCommerce?
How do I achieve market & business intelligence?
- Digital transformation
- Digital strategies & digital concepts (MVPs)
- Digital marketing & digital sales
- Market analytics & business intelligence
Brands, Products, Assortments
How do I strengthen my brand(s)?
How do I achieve consistent product solutions?
And how do I create a powerful assortment?
- Brand strategies & brand frameworks
- Brand architectures & brand concepts
- Assortment development & range optimization
- Innovative product and service offerings
Marketing, Retail, Sales
How do I increase the success of my market offerings?
How do I make my marketing future-ready?
And how do I boost sales?
- Target group strategies, customer journeys, CX
- Marketing & retail concepts
- Efficient marketing & sales management
- Data-driven marketing, marketing automation
Managing Partners
Peer-to-peer support
Dr. Christoph Herrmann
Study of business administration (University of Passau, London School of Economics and Political Science); Masters Degree (Dipl. Kfm. univ.); PhD in economics (University of Witten / Herdecke); Harvard Business School Executive Education Program (Foundations of Private Equity and Venture Capital); after various positions in FMCG, consulting, communication and digital companies, foundation of hm+p in 2003; Visiting professor and lecturer (among others at the Berlin University of Fine Arts & and at the EBS University); Expert assessor for the accreditation of university study programs in business administration; various advisory and supervisory board mandates
Guenter Moeller
Study of business administration (focus: innovation management & marketing) and of industrial design at the University of Kassel; Masters Degree (Dipl. Ind. Des.); various management positions in industrial and consulting companies, among others as managing partner of a management consultancy based in London and Berlin; 2003 foundation of hm+p together with Christoph Herrmann; Lecturer (among others at the Bauhaus University and at the Osnabrück University of Applied Sciences); Expert assessor for the accreditation of university study programs in business administration
Innovationspreis der Deutschen Wirtschaft
Deutscher Digital Award
Deutscher Marketing Preis
German Brand Award
German Design Award
Red Dot Award
Dow Jones Sustainability Index
Great Place to Work
Bayerns Best 50
References
Hidden Champions – New Ventures – Investors
Here is a selection of customers whom we have advised over the past three decades and successfully supported in their growth efforts:
ACO + Alpina + Ampleon + Archipinon + Audi + Axel Springer + BBDO + berbel + BHI Brau Holding International + BMW + Bosch + Brenntag + Burnickl Group + Cerulean Circle + Coach Now + Commax + Daimler + Designboard + Dessign Group + Deutsche Bank + Deutsche Post + DLW Büromöbel + Doctari + DZ Bank + ECM + Egger + Electra Partners + Emsa + Eschenbach + Fischer + Fürstenberger Porzellanmanufaktur + Gardena + Gloria Garten + Grünwald Equity + GIM + Haworth + Henkel & Söhnlein + heyros group + Husqvarna + IBM + Ihr Platz + Infineon + Jaeger Health + Johnson Controls + Karlsberg + Kastner & Partners + Leo Burnett + Linde + Marorka + Marpinion + Mayfair + Mineralbrunnen AG + Nike + Nord Holding + Novofibre + Oase + otto group + Philip Morris + Pontec + Qimonda + Red Bull + Reemtsma + Rehau + Rou Bill + RSM + Ruf Betten + Scholz & Friends + Sioux + Scalyst + Skil + Skillary + soblue AG + Staedtler + Steinemann AG + Swarovski Optics + Tchibo + Telekom + uvex group + Vela Diagnostics + Viessmann + Vitruvian + Volkswagen + Vourus + Wella + Windsor + Winrace + Woolworth + WTS + Zeiss
Expertise
Think differently - act differently
New tools for successful future management
We don't just help companies to get better and better. For years now, we have also been actively dealing with important future topics of modern management.
This includes contemporary concepts of dynamic corporate development and efficient growth, innovation and trend management as well as questions of successful equity investment, digitalization, brand management, product & assortment policies and strategic design.
In the past 25 years we have published numerous specialist articles, books and online publications on business management topics. Here you will find a selection of our contributions from the past:
- Planung schlägt Chaos, Innovation muss mit System betrieben werden, Handelsblatt
- Innovationen in Familienunternehmen, Frankfurter Allgemeine Zeitung
- Innovation der Innovation, Der Wirtschaft mangelt es nicht an Innovationen, sondern an der Fähigkeit, diese richtig umzusetzen, Frankfurter Allgemeine Zeitung
- Von der Idee zum Markt, Wie Sie unternehmerische Chancen erkennen und erfolgreich umsetzen, Buchbeitrag, Verlag Vahlen
- Innovationsmanagement in der Investitionsgüterindustrie treffsicher voranbringen, Buchbeitrag, VDMA Verlag
- Innovation, Marke, Design, Grundlagen einer neuen Corporate Governance, Symposion Verlag
- dlead: Führen in digitalen Zeiten, eBook
- Skilling or killing – Digital Retox für Führungskräfte, Blog Beitrag
- Governance in Familienunternehmen, Man sollte nur den Richtigen vertrauen, Frankfurter Allgemeine Zeitung / Der Betriebswirt
- Der Sputnik Effekt, Warum wir mehr Transdisziplinarität in der Managementausbildung brauchen, Financial Times Deutschland
- New Governance, Strategien gegen den Overkill, Symposion Verlag
- Schamane, Chirurg, Hofnarr, Zeit für eine neue Beraterkultur, Symposion Verlag
- Handbuch Trendmanagement, Innovation & Ästhetik als Grundlage unternehmerische Erfolge, Frankfurter Allgemeine Buch
- Der Kampf um die Zukunft Teil 1: Die 8 9/8 Mythen der Trendforschung, Absatzwirtschaft - Zeitschrift für Marketing
- Der Kampf um die Zukunft Teil 2: Denken im Hypertextformat, Optionen eines alternativen Umgangs mit dem Trend, Absatzwirtschaft - Zeitschrift für Marketing
- Von den Trends für die Markenführung lernen, Regeln für den Umgang mit dem Neuen, Markenartikel
- Neue Einhörner braucht das Land – Was steckt hinter dem Unicorn-Phänomen und warum setzen immer mehr Investoren auf B2B-Einhörner aus Deutschland?
- Bright Equity – Warum das Thema M&A, PE, VC gerade in digitalen Zeiten mehr unabhängige strategische Unterstützung benötigt, White Paper
- Grounded Investing – Venture Capital mit Bodenhaftung, White Paper
- 99 Red Ballons – Wenn digitale Träume platzen, Blog Beitrag
- lead: Führen in digitalen Zeiten, eBook
- Die neue Macht der Daten, Marketing auf dem Weg in die Automatisierung, White Paper
- Post-Covid-19 Digitalization – Kann isch Whatsapp kann isch Internet, Blog Beitrag
- Digitale Läuterungen – Besserer Wandel mit Substanz, Blog Beitrag
- Legales Crack, Digitalisierung und Agilität, Handelsblatt
- Die digitale CEO-Agenda, Ist übermorgen schon gestern, Veranstaltungs-Beitrag Übersee-Club Hamburg,
- Mastering big „d“, Turning the omnichannel myth into reality, White Paper
- Marketing im Zeitalter des digitalen Darwinismus, White Paper
- Marktforschung, Die Kunst des Wissens und des Nicht-Wissens, Symposion Verlag
- B-to-B-Markenführung, Grundlagen, Konzepte, Best Practice, Buch-Beitrag, Gabler Verlag
- Die Zukunft der Marke, Mit effizienten Führungsentscheidungen zum Markterfolg, Frankfurter Allgemeine Buch
- Die Marke, Grundlagen und Herausforderungen, Symposion Verlag
- Herausforderung Marke, Der neue Kampf um die Zielgruppe, Symposion Verlag
- Markenführung, Zentrale Bereich der Unternehmensführung, Symposion Verlag
- Markenanalyse, Wie man Marken richtig beurteilt, Symposion Verlag
- Markenkonzeption und Markengestaltung, Symposion Verlag
- Brand Governance, Markenmanagement als strategische Führungsaufgabe, GDI Impuls
- Hyperbranding im Hyperwettbewerb, Marken von morgen: Mit der Vielfalt leben lernen, Lebensmittelzeitung
- Produktmanagement, Die vergessene Disziplin, Symposion Verlag
- Die Wiederentdeckung des Produktes, Süddeutsche Zeitung
- Produktpolitik, Produkte müssen innovations- und markenorientierter geplant werden, Horizont
- Category Management, Professionelle Sortimentsführung – wichtiger denn je, Magazin „Erfolgreicher Handeln"
- Die neue Leichtigkeit, Weniger ist mehr und Reduktion ist nicht Beschränkung, brandeins
- Stellen Sie das Produkt wieder in den Mittelpunkt, Innovationspirit
- Strategisches Sortiments-, Produkt-, Marken- & Designmanagement, ZfCI Zeitschrift für Controlling & Innovationsmanagement
- Mind the gap – Die Risiken eines falsch verstandenen digitalen Marketings
- Mehr Komfort, mehr Information, mehr Erlebnis, Zukünftige Möglichkeiten und Technologien zur Kundenorientierung, Magazin „Erfolgreicher Handeln“
- Innovation durch Category Management, Wertschöpfungspotenziale für Hersteller und Handel, Essay
- Das neue Marketing, Frankfurter Allgemeine Zeitung
- What's new about the new, Marketing in Zeiten des "E", Auszug aus dem Buch "E-Marketing, Erfolgskonzepte der dritten Generation", Frankfurter Allgemeine Buch
- Online Marketing: Internet überholt den Katalog, Handelsblatt
- Handel: Familie Otto hat Freude am deutschen Einzelhandel, Handelsblatt
- Unternehmen: Otto Versand hängt die Konkurrenz ab, Handelsblatt
- Versandkonzerne, Otto kann Quelle nicht beerben, Handelsblatt
- Strategisches Industriegüterdesign, Innovation und Wachstum durch Gestaltung, Springer Verlag
- Design Governance, Design as a key factor for Innovation and Economic Success, ICFAI University Press
- Design as a Key Driver in Sustainable Product and Business Development, Handbook of sustainable engineering, Beitrag, Springer Verlag,
- Design als zentraler Wertschöpfungsfaktor, Frankfurter Allgemeine Zeitung,
- Business und Design, Der Faktor Design im Wirtschaftsprozess, Symposion Verlag
- Design Management und strategisches Design, Symposion Verlag
- Designgeschichte und wirtschaftliche Entwicklung, Symposion Verlag
- Corporate Design, Symposion Verlag
- Design Anfang des 21. Jahrhundert, Diskurse und Perspektiven, Buchbeitrag, AV Edition
- Crossover und querbeet, Die Transformation des automobilen Design, GDI Impuls
- Strategic Design Planning, What’s lurking in the future of brand management, Advertising Express, The ICFAI University Press, India